UNSQUASHABLE Partnership Opportunities

December 12 2023

We're delighted to announce that we are looking for sponsors who are excited about affiliating themselves with something a little different, but that promises access to large global audience and a high-net-worth demographic.

We strive to craft a partnership with our sponsors that meets their specific objectives, whether that be community gifting, social responsibility (CSR), direct sales or brand building.

Whatever your motivation, find out more below. Thank you for visiting our profile.

 
Why Sponsor Us?

Increased brand awareness, raising the profile of your business in our community

We’re keen to build relationships with new and exciting businesses who wish to align themselves with our business ethos and help make a positive impact in the squash community. We would like to work alongside you to explore opportunities and mutual benefits.

Sponsoring us will raise the profile of your business and benefit you in the following ways:

    We’re a long-established company with a reputable brand.
    We’re well-known and highly respected within the squash community.
    Squash is growing in popularity worldwide, with over 20 million players in 185 countries and 116 National Associations in the World Squash Federation.
    More than 200k people in England play squash each week at more than 1,500 venues.
    Majority of the audience are from a high-net-worth demographic.
    Increased brand awareness on our website and across our social media channels.
    Satisfaction of investing in a sport and the development of its players.

Gain access to our high-net-worths and capitalise on our strong social media following

UNSQUASHABLE has links to a sizeable audience and consumer base surrounding our organisation. In addition to our large database of consumers and extensive professional squash network, we’re also active on social media and use our website, Facebook and Instagram to promote our brand, #teamunsquashable and sponsors to nearly 18k followers.

We have access to a large audience of what is generally a high-net-worth demographic and we would be happy to host a sponsored networking event if desired.

UNSQUASHABLE has an array of sponsorship opportunities which can be tailored to meet your objectives. Through sponsorship, our company will promote your organisation in a wide variety of ways enriching the profile of your business in our squash community.

Invest in squash, supporting the development of the sport and its players

Sponsorship of a sport delivers a much higher return on investment than traditional advertising. This is because sponsorship allows your business to become directly involved in activities that are highly valued by consumers. However, money raised from sponsorship is often used for activities that does not directly affect the players but, you can be guaranteed that all sponsorship raised by us, goes directly back into squash to support the development of the sport and its players, both professional and as a consequence, the everyday player.

Therefore, supporting an organisation such as ours, will promote your brand in a positive way, showing that your commitment is not just financial, but an investment in sport itself.

Contact us now to find out more and explore what USQUASHABLE can offer you!

 
About UNSQUASHABLE

Inspired by Jahangir Khan, UNSQUASHABLE is the only brand 100% committed to squash. Paul Walters who has been involved in sport all of his life, purchased the brand in 2015 on condition that Jahangir would continue to be a part of the brand and legacy he had been so pivotal in building.

There are a number of different elements to our brand but our main focus is the development of products – which are used by both squash professionals and the general public. According to a survey by Forbes Magazine, squash was rated top of the leader board for the healthiest sport in the world. Our aim at UNSQUASHABLE is to inspire all squash players by developing and producing specialist squash equipment that helps them fulfil their potential and gain maximum enjoyment from playing one of the world’s most exciting and healthiest sports.

14 of our own players are in the world’s top 100 and UNSQUASHABLE is committed to developing equipment to be used by the world’s leading players because we believe that engineering equipment for professional competition makes for a better product for the everyday player.

As well as developing innovative products and equipment, SQUASHABLE are working hard to create a unified team identity and so we only partner with professional players who symbolise and demonstrate our brand values and characteristics of being competitive and committed to being the best version of themselves. Inspired by the legacy and example of Jahangir Khan – universally recognised as the world’s greatest ever player, #teamunsquashable players share our values, the UNSQUASHABLE philosophy and are amongst the finest and most committed players on the Professional Squash Association (PSA) World Tour.

 
About Jahangir Khan

Jahangir Khan is universally recognised as the world’s greatest ever player and an athlete who transcended his sport to be acknowledged as the world’s greatest ever sportsman.

During his record-breaking career, Jahangir set the bar so high that precious few others have come close, never mind surpassed his achievements.

Youngest World Amateur Champion (aged 15)
Youngest British Open and World Champion (aged 17)
Unbeaten in 555 consecutive matches over 5 years and 8 months – the longest winning streak of any sportsman
Record 10-time British Open Champion (1982-1991)
Six-time World Champion
First player to win World Open Championship without dropping a game
Played the longest squash match in history (2 hours, 46 minutes)

Through courage, determination and personal sacrifice, Jahangir Khan overcame personal tragedy to dominate and ultimately transcend the world’s most physically demanding sport.

During his distinguished career, Jahangir was ranked World No.1 and won the World Open six times and the British Open a record ten times.

From 1981 to 1986, Jahangir was unbeaten and during that time won 555 consecutive matches – the longest winning streak by any athlete in top-level professional sport as recorded by Guinness World Records.

Jahangir Khan retired from the Men’s Professional World Tour in 1993 and served as President of the World Squash Federation (WSF) from 2002 to 2008 when he became Emeritus President.

Born in Karachi, Pakistan on the 10th December 1963, Jahangir was coached initially by his father Roshan Khan and then by his late brother Torsam Khan and cousin Rahmat Khan who would go on to coach Jahangir throughout his record-breaking career.

As a child Jahangir was physically very weak and despite doctors advising him not to take part in any sort of physical activity, his father encouraged him to play their family game following two hernia operations.

After missing out on selection for the Pakistan team for the 1979 World Championships in Australia, Jahangir Khan entered the World Amateur Individual Championship and at 15 years-of-age became the youngest ever winner of the prestigious championship.

In November 1979, Jahangir’s older brother Torsam died suddenly of a heart attack during a tournament match in Australia. His brother’s death affected Jahangir greatly and led to him considering quitting the game before pursuing a career in the sport as a tribute to his brother.

In 1981, Jahangir became the youngest winner of the World Open at the age of 17 when he beat the then World No.1 Geoff Hunt Australia in the final. That championship marked the start of an unbeaten run which lasted for five years and 555 matches.

Jahangir was distinguished for his incredible fitness and stamina which Rahmat Khan helped him develop through a punishing training and conditioning regime. Jahangir was widely regarded as the fittest player in the sport.

In 1982, Jahangir astounded everyone when he won the final of an International Squash Players Association (ISPA) Championship without losing a single point.

Jahangir’s unbeaten run finally came to end in the final of the 1986 World Open in France when he lost to Ross Norman of New Zealand who had been chasing Jahangir throughout his unbeaten streak and was famously quoted “One day Jahangir will be slightly off his game, and I will get him”.

Speaking about his unbeaten sequence of 555 consecutive matches, Jahangir Khan said: “It wasn’t my plan to create such a record. All I did was put in the effort to win every match I played, and it went on for weeks, months and years until my defeat to Ross Norman in Toulouse in 1986.”

“The pressure began to mount as I kept winning every time and people were anxious to see if I could be beaten. In that World Open final, Ross got me. It was exactly five years and eight months. I was unbeaten for another nine months after that defeat.”

At the end of 1986, compatriot Jansher Khan challenged Jahangir’s domination. Jahangir won their first few encounters in late 1986 and early 1987, but Jansher finally scored his first win over Jahangir in September 1987 with a straight games victory in the semi-finals of the Hong Kong Open.

Jansher then went on to beat Jahangir in their next eight consecutive encounters, including capturing the 1987 World Open title.

Jahangir managed to end Jansher’s winning streak over him in March 1988 and went on to win 11 of their next 15 meetings. The pair met in the 1988 World Open final with Jahangir Khan emerging the victor. By that point it had become clear that squash now had two dominant players and the pair would continue to dominate the sport for the rest of the decade.

Jahangir and Jansher met a total of 37 times in professional competition with Jansher winning 19 matches compared to Jahangir’s 18 victories.

Jahangir did not win the World Open after 1988 but was able to maintain a stranglehold over the prestigious British Open title which he won a record ten successive times between 1982 and 1991.

In 1993, Jahangir retired from the Professional Squash Association (PSA) World Tour after helping Pakistan win the World Team Championship in Karachi. He was honoured by the Government of Pakistan with the awards of Pride of Performance and the civil award of Hilal-e-Imtiaz (Crescent of Distinction) for his achievements in squash.

Jahangir was also named Sportsman of the Millennium in Pakistan.

“Hashim Khan, Jahangir Khan, and Jansher Khan are the best squash players the world has ever known with Jahangir the best of the three. If Hollywood only knew his story of tragedy, grit and determination it would make another movie like Chariots of Fire. Many of those who know him consider him the best athlete who ever lived,” said former President of Pakistan Pervez Musharraf.

In 1990, Jahangir was elected Chairman of the Professional Squash Association (PSA) and in 1997 Vice-President of the Pakistan Squash Federation. Jahangir was elected as Vice-President of the World Squash Federation (WSF) in November 1998 and in October 2002 was elected WSF President. In 2004, Jahangir was again unanimously re-elected as President of the WSF at the International Federation’s 33rd Annual General Meeting in Casa Noyale, Mauritius.

Jahangir Khan was presented with an honorary Doctorate of Philosophy by London Metropolitan University for his contributions to the sport.

As a result of his complete dominance in squash he was nicknamed “The Conqueror” which is a loose translation of his first name.

Throughout his record-breaking career, Jahangir Khan used and was synonymous with only one brand, UNSQUASHABLE.​

Aspirations
Our aim is to be the dominant market-leading brand when it comes to squash. Our goal is to be the go-to-company, synonymous with professional squash players and everyday consumers alike. And, naturally, we want to support our sponsors and build them in to our business on a strategic level — allowing all of our partners to benefit from our valuable experience, connections, partnerships, established brand and ever-expanding audience.

Squash has been voted by Forbes Magazine as the world's healthiest sport, and following the confirmation that squash has been accepted into the 2028 Olympic Games in Los Angeles, there has never been a better time to become involved in the sport.
UNSQUASHABLE are delighted to announce that we’re looking for sponsors who are excited about affiliating themselves with something a little different, but that promises access to large global audience and a high-net-worth demographic.
We strive to craft a partnership with our sponsors that meets their specific objectives, whether that be community gifting, social responsibility (CSR), direct sales or brand building.
Whatever your motivation, find out more below and thank you for visiting our profile.
Why partner with UNSQUASHABLE?Increased brand awareness, raising the profile of your business in our community
We’re keen to build relationships with new and exciting businesses who wish to align themselves with our business ethos and help make a positive impact in the squash community. We would like to work alongside you to explore opportunities and mutual benefits.
Sponsoring us will raise the profile of your business and benefit you in the following ways:
    We’re a long-established company with a reputable brand.
    We’re well-known and highly respected within the squash community.
    Squash is growing in popularity worldwide, with over 20 million players in 185 countries and 116 National Associations in the World Squash Federation.
    More than 200k people in England play squash each week at more than 1,500 venues.
    Majority of the audience are from a high-net-worth demographic.
    Increased brand awareness on our website and across our social media channels.
    Satisfaction of investing in a sport and the development of its players.
Gain access to our high-net-worths and capitalise on our strong social media following. UNSQUASHABLE has links to a sizeable audience and consumer base surrounding our organisation. In addition to our large database of consumers and extensive professional squash network, we’re also active on social media and use our website, Facebook and Instagram to promote our brand, #teamunsquashable and sponsors to nearly 18k followers.
We have access to a large audience of what is generally a high-net-worth demographic and we would be happy to host a sponsored networking event if desired.
UNSQUASHABLE has an array of sponsorship opportunities which can be tailored to meet your objectives. Through sponsorship, our company will promote your organisation in a wide variety of ways enriching the profile of your business in our squash community.
Invest in squash, supporting the development of the sport and its players
Sponsorship of a sport delivers a much higher return on investment than traditional advertising. This is because sponsorship allows your business to become directly involved in activities that are highly valued by consumers. However, money raised from sponsorship is often used for activities that does not directly affect the players but, you can be guaranteed that all sponsorship raised by us, goes directly back into squash to support the development of the sport and its players, both professional and as a consequence, the everyday player.
Therefore, supporting an organisation such as ours, will promote your brand in a positive way, showing that your commitment is not just financial, but an investment in sport itself.
Contact us now to find out more and explore what USQUASHABLE can offer you!
About UNSQUASHABLE
Inspired by Jahangir Khan, UNSQUASHABLE is the only brand 100% committed to squash. Paul Walters who has been involved in sport all of his life, purchased the brand in 2015 on condition that Jahangir would continue to be a part of the brand and legacy he had been so pivotal in building.
There are a number of different elements to our brand but our main focus is the development of products – which are used by both squash professionals and the general public. According to a survey by Forbes Magazine, squash was rated top of the leader board for the healthiest sport in the world. Our aim at UNSQUASHABLE is to inspire all squash players by developing and producing specialist squash equipment that helps them fulfil their potential and gain maximum enjoyment from playing one of the world’s most exciting and healthiest sports.
14 of our own players are in the world’s top 100 and UNSQUASHABLE is committed to developing equipment to be used by the world’s leading players because we believe that engineering equipment for professional competition makes for a better product for the everyday player.
As well as developing innovative products and equipment, UNSQUASHABLE are working hard to create a unified team identity and so we only partner with professional players who symbolise and demonstrate our brand values and characteristics of being competitive and committed to being the best version of themselves. Inspired by the legacy and example of Jahangir Khan – universally recognised as the world’s greatest ever player, #teamunsquashable players share our values, the UNSQUASHABLE philosophy and are amongst the finest and most committed players on the Professional Squash Association (PSA) World Tour.
About Jahangir Khan
Jahangir Khan is universally recognised as the world’s greatest ever player and an athlete who transcended his sport to be acknowledged as the world’s greatest ever sportsman.
During his record-breaking career, Jahangir set the bar so high that precious few others have come close, never mind surpassed his achievements.
Youngest World Amateur Champion (aged 15)
Youngest British Open and World Champion (aged 17)
Unbeaten in 555 consecutive matches over 5 years and 8 months – the longest winning streak of any sportsman
Record 10-time British Open Champion (1982-1991)
Six-time World Champion
First player to win World Open Championship without dropping a game
Played the longest squash match in history (2 hours, 46 minutes)
Through courage, determination and personal sacrifice, Jahangir Khan overcame personal tragedy to dominate and ultimately transcend the world’s most physically demanding sport.
During his distinguished career, Jahangir was ranked World No.1 and won the World Open six times and the British Open a record ten times.
From 1981 to 1986, Jahangir was unbeaten and during that time won 555 consecutive matches – the longest winning streak by any athlete in top-level professional sport as recorded by Guinness World Records.
Throughout his record-breaking career, Jahangir Khan used and was synonymous with only one brand, UNSQUASHABLE.
Aspirations
Our aim is to be the dominant market-leading brand when it comes to squash. Our goal is to be the go-to-company, synonymous with professional squash players and everyday consumers alike. And, naturally, we want to support our sponsors and build them in to our business on a strategic level — allowing all of our partners to benefit from our valuable experience, connections, partnerships, established brand and ever-expanding audience.
INTERNATIONAL SQUASH MAGAZINE Package:
UNSQUASHABLE currently has an exceptional opportunity for sponsorship of our official Magazine Package. We have a flexible approach to sponsorship and welcome any discussion on how we can support your business objectives, which may include:
    Maximising your target audience to generate sales leads.
    Enhancing your positive CSR representation within the market.
    Increasing your brand awareness within local/regional communities.
    Promoting information about your products, services, and experiences.
Should you wish to find out more about how a partnership with our organisation can meet your commercial aims, please email marketing@unsquashable.com
Benefits include:
Global brand exposure through access/promotion to an unrivalled and engaged community compromising all squash stakeholders.
Showcase products/services through extensive 12-month coverage delivered direct to our partner’s target audience.
Bespoke partnership and advertising packages tailored to partner-specific requirements to maximise Return-On-Investment (ROI).
Delivered direct into the inbox of over 40,000 players, fans, enthusiasts, players, consumers, federations & clubs.
To grow its distribution, reach & influence, each quarterly publication will be promoted across social media as a FREE download.
Social media promotion across all UNSQUASHABLE online channels.
Access to headline banner advertising on UNSQUASHABLE website.
Complimentary UNSQUASHABLE merchandise.
#TEAMUNSQUASHABLE Package:
UNSQUASHABLE currently has an exceptional opportunity for sponsorship of our official Team Package. We have a flexible approach to sponsorship and welcome any discussion on how we can support your business objectives, which may include:
    Maximising your target audience to generate sales leads.
    Enhancing your positive CSR representation within the market.
    Increasing your brand awareness within local/regional communities.
    Promoting information about your products, services, and experiences.
Should you wish to find out more about how a partnership with our organisation can meet your commercial aims, please email marketing@unsquashable.com
Benefits include:
Access & promotion through some of the world’s leading players.
Access to UNSQUASHABLE promotional offers/discounts.
Access to UNSQUASHABLE consumer audience through newsletter mailing list.
Global brand exposure and a premium platform to showcase products/services.
Official sponsorship and partner packages available to integrate branding, hospitality and PR benefits.
Bespoke sponsorship packages can be tailored to suit specific requirements upon request.
Brand presence on official UNSQUASHABLE website.
Social media promotion across all UNSQUASHABLE online channels.
Optional marketing campaign distributed to audience.
Photograph and networking opportunities
Access to personal appearances with UNSQUASHABLE athletes.
Personal introduction to UNSQUASHABLE partnership network.  
Complimentary UNSQUASHABLE merchandise.
All Athlete packages are the same so example of one below:
UNSQUASHABLE have a flexible approach to sponsorship and welcome any discussion on how we can support your business objectives, which may include:
    Maximising your target audience to generate sales leads.
    Enhancing your positive CSR representation within the market.
    Increasing your brand awareness within local/regional communities.
    Promoting information about your products, services, and experiences.
Should you wish to find out more about how a partnership with our organisation can meet your commercial aims, please email marketing@unsquashable.com
Benefits include:
Brand presence on official athlete match kit.
Brand presence on official UNSQUASHABLE website.
Brand presence on official UNSQUASHABLE YouTube channel.
Social media promotion through all UNSQUASHABLE online channels.
Photograph and networking opportunity with sponsored athlete.
Complimentary coaching session with sponsored athlete.
Complimentary UNSQUASHABLE merchandise.
Complimentary tickets to UNSQUASHABLE events.